People treat “building in public” like it’s a marketing strategy. Post your MRR, share your losses, get engagement. That’s fine, but it’s not why I’m doing it.

I’m building in public because I’m bad at lying to myself in writing.

The real accountability is internal

When you have to articulate where something stands — in a tweet, a blog post, a Discord message — you can’t hide from the reality of it. You have to name it.

Last week I had 14 signups and 0 conversions. When it was just a number in a spreadsheet, I told myself “early days, not worried.” When I wrote it out, I had to sit with: why 0 conversions?

The audience that matters

One person reads everything I post: future me. If I write something that holds up when I look back at it in six months, I did it right.

Everyone else is just a little bonus.